This from marketing guru Peter Drucker:
“Quality in a product or service is not what
the supplier puts in. It is what the customer
gets out and is willing to pay for. A product is
not quality because it is hard to make and
costs a lot of money, as manufacturers
typically believe. Customers pay only for
what is of use to them and gives them value.
Nothing else constitutes quality.”
Us translators should think about this the next time we purport to offer "quality"
No comments:
Post a Comment